An audience is one or more people who are gathered in one place to listen to a speaker. When you speak, you want your listeners to accept and understand information from you. For this goal, it is necessary to analyze the targeted audience in advance. This is one of the most significant components of public speaking. It is important to know and understand the main demographic characteristics such as primary age, gender, social status, education, values of your audience. Understanding these peculiarities will allow you to structure your message and adapt what you say to the level of understanding and experience of the listeners. If you view the audience only through your perception of reality, you become self-centered and uninteresting. More than that, you may cause audience irritation and even anger. A successful speaker is able to go beyond his own perception and see the world as it is perceived by members of his audience. One of the most useful strategies for this purpose is using the identification process. A successful speaker goes beyond his own perception in order to understand the world as it is seen by members of the audience. When you use an audience-oriented approach to preparing a speech, you focus on the audience and listeners reactions to what you say. In fact, it is important to mentally adopt the point of view of the audience members and then incorporate your message in it